Independent Running Brands Continue to Reshape the Industry The running footwear market has changed dramatically over the past several years. While established manufacturers continue driving technological advancement, independent brands have become increasingly influential by focusing on highly specific performance philosophies instead of attempting to appeal to every type of runner simultaneously. Companies such as these often emerge from firsthand experience rather than broad corporate product planning. That entrepreneurial perspective allows designers to question longstanding assumptions surrounding cushioning, stability, responsiveness, and ride characteristics without the constraints associated with maintaining extensive legacy product portfolios. January enters this environment with a similarly focused vision. Read more by Jesse James at Stupid Dope.
